GoHighLevel / PROJECT USE CASE
Adaptive Lead Engagement & Branching Pipeline
Dynamic pipeline that adapts lead journey based on behavior, scoring, and engagement with intelligent branching logic.
INTERACTIVE WORKFLOW DEMO
Different signals. Different next steps.
Use sample scoring: 10 points per open, 25 per click, and 40 for a reply. A booked meeting takes priority.
Illustrative rules and fictional records. Runs only in your browser; nothing is sent, saved to a server, or connected to the named services. Reloading clears this demo.
- 01Read behaviorNot run
- 02Calculate sample scoreNot run
- 03Choose branchNot run
- 04Preview next stepNot run
2. Inspect the result
Ready. Run the sample scenario to inspect its outcome.
Change an input and run again to compare the outcome. All previews remain local.
THE BUSINESS NEED
Give leads a journey that reflects their behavior
The challenge
Useful for sales teams whose leads need different next steps depending on their score and engagement.
My role
I built a GoHighLevel pipeline that adapts the lead journey through behavior-based branching and lead scoring.
How the workflow works
- Evaluate lead behavior, score, and engagement.
- Apply the matching branch in the pipeline.
- Continue the lead journey along the selected path.
WHAT THE SYSTEM DELIVERS
The pipeline supports different lead journeys based on engagement signals instead of one fixed sequence for every contact.
GoHighLevel · Lead scoring · Branching logic
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